We teach what we most have to learn.

Isn’t that the old adage?

It’s certainly true for me, and essential to being a spiritual entrepreneur.

My offers have always been an extension of my personal journey, a way of paying it forward after I’ve discovered useful and effective pathways for authentic success and freedom.

My programs and containers infuse new meaning into the wounds, hardships and dark nights of the Soul.

See, I experience business as a deeply healing path.

One reason is that it allows an intentional reframe to times that otherwise we may become beholden to by unprocessed grief, shame, guilt or other taboo emotions.

On a Soul level, we evolve through the lessons we are here for. Our awakening, maturation and alignment require us to have the brave insight (and humbleness!) to see what they are, and become more through them.

If not, we repeat patterns over and over. We plateau in our growth, sabotage ourselves and others … and even suffer.

(You can explore this teaching as it relates to money in the Medicine of Money.)

This year I unexpectedly circled back to some of my own challenging lessons with money. It began with several clients completely ghosting me with payments. Then, a choice to return money to a woman who was not a good match for me to mentor. Given I massively expanded my company, adding four new team experts last year, my outflow was at a whole new scale of responsibility.

I share all this because transparency has remained a value in my business; I aspire to lead with it in service to more honest relations and conscious leadership.

I’m not perfect, and I’ve been open about that.

Since the inception of my business (almost 18 years ago!), I’ve believed it’s better to be an imperfect passionate change agent contributing the best I can rather than a perfectionist obsessed with image, controlled by others judgments and never living up to my potential to make a difference.

So, as I entered 2023, it marked my 7th year in the cycle of my initiation into peri/menopause. With it, I experienced a “culmination” of lessons, some of which have honestly been devastating to me.

(I’ve come to appreciate the power of initiation at a whole new level. And menopause? It’s no joke.) 

True to my walk, I know new content, programs and containers will emerge from this confronting time. The loss, the challenges… they WILL make way for me to serve more women in their quest. I choose it to be so.

In the meantime, I sit with humility, I’ve swallowed a “taste of my own medicine” and trust I am a better person for it all.  

With all that I am,

Kendra E Thornbury, MA